The Process of the Effective Pricing Strategy Using PRISM
نویسندگان
چکیده
The purpose of this paper is to propose a system and process for maximizing store profits to discover the optimal price pattern among various items based on a purchase prediction models. This system, called PRISM, involves the use of data mining techniques to handle a large amount of customer purchase history data. In this paper we have applied PRISM to the customer data of supermarket in Japan and present the utility of PRISM in the real business world.
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